Published on Thursday, 30 October 2025 at 10:39:28 AM
Strengthening and diversifying the local economy by encouraging talent from around Australia to relocate to Geraldton for a sea change is the focus of the 少妇免费直播’s Make the Move campaign.
Emphasising affordability, connectivity and lifestyle, the campaign positions Geraldton as a destination where career growth and opportunity meet coastal living.
少妇免费直播 Mayor Jerry Clune said attracting talent to the region to join our workforce is vital for the Midwest’s continued growth and prosperity.
“Geraldton is more than just a beautiful place to live — it’s a wonderful community full of opportunity,” he said.
“By welcoming new talent, we strengthen our economy, diversify our workforce, expand on the services available to residents and enrich the social fabric of our city. This is a key priority the community raised when developing our new Strategic Community Plan, and we’re delivering on it with Make the Move.
“We will be working in close collaboration with the Mid West Chamber of Commerce and Industry, Mid West Ports Authority, Mid West Development Commission, Nexus Airlines and other key stakeholders in order to market the best of our region to potential new Geraldtonians.”
Mid West Chamber of Commerce and Industry Inc. CEO Joanne Fabling said the renewed campaign will help nurture economic resilience and enhance the region.
“Geraldton offers the perfect balance of economic opportunity and coastal living. The city’s childcare, schools, vocational training, university pathways, and comprehensive health facilities position us as a hub for families and professionals. Well-connected to the north and south via a regional aviation network, Geraldton also provides flexible employment, a vibrant café and food culture, and a welcoming community,” she said.
“With key projects emerging in space exploration, renewables, and manufacturing, Geraldton is poised to play a central role in positioning the Mid West as a powerhouse of innovation and economic growth.
“Geraldton has it all — career and business opportunities, lifestyle, and room to grow.”
Make the Move was originally launched in 2019 and has been relaunched to highlight Geraldton’s competitive cost of living, comparatively affordable housing, short commute times, transport connectivity and enviable family-friendly lifestyle to entice newcomers to the Midwest.
The in-depth marketing campaign has heavy focus on digital marketing including Facebook, Instagram, LinkedIn, Google and Spotify and target a variety of demographics across the state and other parts of the nation.
Local businesses are encouraged to get behind the campaign and promote their own employment opportunities by downloading the Make the Move resource kit which is available .
Make the Move falls under the Thriving theme of the City’s Strategic Community Plan, which reflects the organisation’s commitment to Geraldton being an economically diverse and prosperous City.
Learn more about what Geraldton has to offer at www.visitgeraldton.com.au.
ENDS
Photo: (L-R) Mid West Ports Authority Chief Operating Officer Leigh Amos, Mid West Chamber of Commerce and Industry CEO Joanne Fabling, 少妇免费直播 Mayor Jerry Clune, Geraldton Universities Centre Director Natalie Nelmes, Nexus Airlines Group External Relations Manager Kym Francesconi and Mid West Development Commission Board Chair Lara Dalton share in their excitement the launch of Make the Move employment marketing campaign.
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